The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

wiredPRworks

MARCH 10, 2022

Beth is also a daily practice junkie who takes on insane creative challenges, like writing a poem or drawing a picture every day for a year. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Her podcast, Growing Social Now, launched in 2021.

Creativity 98

Creativity Communications Instagram Interviews 98

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Writing Technologies eJournal.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Resources: newsroom , company blog , news search.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 151

Company Tools Technology Software 151

The Hoffman Agency

MARCH 4, 2021

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Having just completed my first month with the Agency I feel fairly equipped to say the following: 2021 is weird. The post Starting My First Job in the Middle of a Global Pandemic appeared first on "What's HAppening" Blog.

Internal 63

Internal International Storytelling Agency 63

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. The team and I decided to illustrate what the marketers brain might look like in this piece for Just Marketing back in May – this will likely continue to evolve in 2021! Comic relief: An ode to humour.

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 139

Government Survey Ethics Media 139

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As I write this post, the current asking price on OpenSea is $36,099.60. Cision releases internal DE&I report. Cision releases internal DE&I report. See it here.”.

Software 86

Software Pitching Internal International 86

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! As I write this piece, it’s currently trading at about $6.50 5) Articles, blog posts and content picks. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere. billion on its second day of trading.

Pitching 151

Pitching YouTube Community Company 151

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. 5) Articles, blog posts and content picks. For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Another new PR tech player.

Software 94

Software Banking Technology Data 94

The Hoffman Agency

DECEMBER 7, 2021

My internship spanned from the start of June 2021 to the end of August 2021. Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Within those three months, I accomplished so much more than I could have ever anticipated.

Internal 36

Internal International Course Pitching 36

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 190

Marketing Content Marketing Data Social Media 190

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. The service will no longer be available as of August 1st 2021 [sic].” Paywall problems.

Pitching 90

Pitching Report Software Survey 90

Practical Law Construction

JANUARY 4, 2022

It doesn’t seem like five minutes since I was writing a post looking forward to 2021. Where did 2021 go or, for that matter, 2020 and countless other years before then? As I noted back in 2020 , this is the third decade in which I’ve blogged for Practical Law Construction.

System 52

System Construction Banking Examples 52

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR in High Definition

AUGUST 24, 2020

I’d like to follow with my thoughts on re-thinking ways of working and equipping your team and/or agency to finish 2020 on a high note, and face 2021 in a strong position. What we know is that we cannot possibly think that the end of 2020 and 2021 will be ‘normal’ years, because they just won’t. Collaboration in bursts.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That makes Karl Connor’s Sellafield story exceptional. Karl Connor.

Storytelling 147

Storytelling Local Case Study Television 147

The Hoffman Agency

FEBRUARY 3, 2022

You see, I’ve always had a love for writing, whereas I absolutely detested math. I took one look at the writing assignments and thought, this is exactly what I want to do. Since graduating from San Jose State University in May of 2021, the same thought is still at the forefront of my mind. Now, on to my 2022 goals!

Agency 36

Agency Writing Course Pitching 36

The Hoffman Agency

NOVEMBER 23, 2021

Well, my internship officially ended on August 31, 2021. That said, I’m incredibly grateful that I was given the opportunity to intern with The Hoffman Agency, which ultimately led to me landing a job and getting to stay here longer! appeared first on "What's HAppening" Blog. As they say, you must start somewhere.

Internal 36

Internal International Meeting Writing 36

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict.

Google 119

Google Data Government Social Media 119

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Louise (@louisevparker) May 7, 2021. Should we remake this remake?

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

The Hoffman Agency

MARCH 25, 2022

By Aliza Bolliger, Intern. My decision to join the public relations industry came from a lot of trial and error at De Anza Community College that ultimately led me to focus on two of my interests — writing and talking about my favorite companies. What do you want to do for your career?”

Industry 36

Industry Agency Storytelling Community 36

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post. The attributes of blog posts.

Infographics 160

Infographics Data Blogging Mobile 160

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. First up was the Supercomputing 2021 Conference with Supermicro. A lack of micromanagement is a sign of trust — not neglect.

Internal 36

Internal International Leadership Agency 36

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.” I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. He hosts his own weekly radio program for 12 years, The Small Business Radio Show on AM820, and writes regularly for the American Express Open Forum and other periodicals. Her podcast, Growing Social Now, launched in 2021.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

AUGUST 3, 2021

That’s according to a blog post detailing an eclectic laundry list of software updates : “Our team has been working on ways to detect the content posted by these accounts, in order to be able to filter it out, or at the very least analyze it separately from human accounts. Cison has not named a replacement at the time of this writing.

Software 86

Software Case Study Pitching Technology 86

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Or it can come from internal data. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. You’re looking for keywords with five qualities: Relevancy.

Survey 90

Survey How To Reddit Pitching 90

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78