Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But, will it continue in 2021?

Corporate 139

Corporate Blogging Banking Measurement 139

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

NewsWhip

DECEMBER 7, 2021

In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement to most events overall in 2021. What’s different this year?

Instagram 78

Instagram Internal International Social Media 78

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. Let’s hone in on more recent years, however.

Blogging 213

Blogging Ethics Leadership Course 213

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Communications Conversations

SEPTEMBER 21, 2021

One easy thing: Highlight them here on this blog! Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. The post 8 women kicking a** in social media marketing in 2021 first appeared on Arik Hanson.

Social Media 146

Social Media Marketing Media Insurance 146

NewsWhip

JANUARY 11, 2022

The December walkout was not the first time that Apple employees had come forward about enduring poor working conditions such as little to no sick time, low wages, and ongoing internal harassment. Tomorrow, December 24th, 2021, Apple workers are staging a walkout/callout to demand better working conditions. Don't cross the picket line.

Policies 78

Policies Internal International Employee 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Internal Communications. PR is always evolving. They may also be responsible for managing any outsourced content creators.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

FEBRUARY 1, 2021

One big opportunity with written content that many B2B brands overlook is strategic internal linking. The post B2B PR: Effective B2B Public Relations Trends for 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Thought Leadership.

B2B 88

B2B Trends Publicity Engineering 88

NewsWhip

SEPTEMBER 27, 2021

Given that, we occasionally like to check in on the publishers making waves in their local markets, and in this blog we’ll be doing exactly that, looking at the biggest publishers in the UK, Canada, and Singapore respectively. The top publishers in the UK in 2021. The top stories were a mix of national and international.

Journalism 78

Journalism Local Healthcare Facebook 78

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. There are a lot of organisations doing great work in addressing this imbalance, but their cause isn’t helped by agencies exploiting PR interns who can afford to live, while working for free.

Internal 78

Internal International Agency Banking 78

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog. The post Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results first appeared on My WordPress. View the podcast marketing PR press release.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog. The post Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results appeared first on wiredPRworks. View the podcast marketing PR press release.

Case Study 59

Case Study Study Video How To 59

Prohibition

FEBRUARY 11, 2021

That’s right PR and social fans, 2021 is the year we kickstart a new blog series that looks at a monthly round up of all the goings on in the Prohibition team – and a little bit of what’s going on in the world too, we can’t escape it.

Blogging 62

Blogging Transportation Internal International 62

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. The pandemic, along with online classes and an unrelated cross-country, solo move to start a post-grad role in Dallas this year, threw a serious wrench in my plan to gain experience prior to my March 2021 graduation.

Internal 36

Internal International Chemicals Fashion 36

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. Blog: Code of PR Ethics?

Survey 130

Survey Communications Measurement Internal 130

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns. I’ll take you through varieties of formats and ways in which campaigns have changed over the years.

Digital PR 170

Digital PR Industry Strategy Film 170

Stern + Associates

NOVEMBER 13, 2023

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. We see it as supporting a “whole company” communications effort with leaders standing as active voices for both internal and external audiences eager to hear from them.

Trends 116

Trends Communications Conference Leadership 116

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Blog: Code of PR Ethics? Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. I watched multiple webinars this year about PR and outreach, I read and wrote many blog posts, and I am learning every single day.

Pitching 164

Pitching Writing Digital PR How To 164

wiredPRworks

MARCH 10, 2022

Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Connect with Beth Nyland. .

Creativity 98

Creativity Communications Instagram Interviews 98

Sword and the Script

MAY 3, 2022

billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. Meltwater published its annual report for FY 2021. Annual spending on PR software grew 14.7% to approximately $5.5 to approximately $5.5

Software 100

Software Study Pitching Analysis 100

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 93

Technology Software Resources Pitching 93

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. PR is the guardian of your brand equity and reputation.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Doctor Spin | the PR Blog.

Social Media 52

Social Media Media eBook Technology 52

Onclusive

JULY 27, 2021

Martin at the Stanford Graduate School of Business and Marcel Garz at Jönköping International Business School. The outcomes of this issue attention cycle are powerful enough to drive election outcomes. That was recently demonstrated by Gregory J. Big tech has already embraced the agenda-setting message in a big way.

Public Affairs 195

Public Affairs Viral Government Policies 195

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. The team and I decided to illustrate what the marketers brain might look like in this piece for Just Marketing back in May – this will likely continue to evolve in 2021! Comic relief: An ode to humour.

Reputation 133

Reputation Creativity Crisis Employee 133

The Hoffman Agency

MARCH 4, 2021

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Having just completed my first month with the Agency I feel fairly equipped to say the following: 2021 is weird. The post Starting My First Job in the Middle of a Global Pandemic appeared first on "What's HAppening" Blog.

Internal 63

Internal International Storytelling Agency 63

wiredPRworks

MARCH 23, 2022

Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Her podcast, Growing Social Now, launched in 2021. Let’s Connect!

Web 119

Web Transportation Social Media Community 119

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 138

Government Survey Ethics Media 138

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 150

Company Tools Technology Software 150

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site. The media landscape has been changing for many years.

Reputation 62

Reputation Media SEO Case Study 62