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No Going Back After COVID — Communications Trends for 2021

PRSay

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Instilling trust is the 2021 challenge. Empathy is essential. Can we trust each other?

Trends 184
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Blog Contest Winner: Can Mastering the FEEL First Model Unite the Contrasting Generations?

Deirdre Breakenridge

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. Let’s hone in on more recent years, however.

Blogging 213
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Internal Communications. Executive Thought Leadership. PR is always evolving. How do you know what’s working?

Training 370
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 169
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B2B PR: Effective B2B Public Relations Trends for 2021

5W PR

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. One big opportunity with written content that many B2B brands overlook is strategic internal linking. Thought Leadership. Validation from Third Parties.

B2B 88
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3 Executive Communications Trends for 2024

Stern + Associates

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. We see it as supporting a “whole company” communications effort with leaders standing as active voices for both internal and external audiences eager to hear from them.

Trends 117