Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. Let’s hone in on more recent years, however.

Blogging 213

Blogging Ethics Leadership Course 213

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand.

B2B 105

B2B Leadership Marketing Blogging 105

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

PR in High Definition

OCTOBER 27, 2022

The primary currency of great leadership has always been trust. This trust influences more than just purchasing, permeating all aspects of the company almost as if it were a chemical element created by the synergy of the leadership team and the employees themselves. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Institute for Public Relations

JANUARY 27, 2023

Researchers have proposed the … Continue reading Symmetrical Internal Communication Improves Employee Engagement → Although organizational identification has received much attention in employee-related investigations, a newer concept, identity fusion, has also recently been examined in organizational contexts.

Employee 64

Employee Internal International Communications 64

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. But much of the research is based on the perception of internal executives. Entrepreneurship, leadership, culture, and diversity are always fruitful topics.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? . Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

PRSay

MAY 13, 2022

Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. He is also the author of Culpwrit , the PR career blog. That, indeed, happens, but students should be prepared for at least two stints as an intern before they are seriously considered for an entry-level position.

Nonprofit 144

Nonprofit Internal International Corporate 144

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. All of your internal communications must lead with compassion, empathy and should be come from the C-Suite.

Internal 62

Internal International Communications Employee 62

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Doctor Spin

DECEMBER 30, 2023

Positive reinforcement is critical in fostering an open and transparent internal communications culture. This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Leadership = Communication?

Leadership 52

Leadership Internal International Employee 52

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. One leading tech blog suggested—somewhat facetiously—that Apple might do well to acquire his company, and, boom, it was officially in play.

Banking 327

Banking Financial Employee Technology 327

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Some of us laughed, but I blogged about this after Dan died, because, as self-evident as it was, that simple mantra has stayed with me. Of course, it stemmed from an error I made as a fresh faced intern. Dan had a rambling, shouty style and he closed his remarks by crying out, “Hire smart people!” Dan was right.

Internal 310

Internal International Meeting Leadership 310

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. million users LinkedIn : Very few users, only 2.5% of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

Doctor Spin

DECEMBER 3, 2023

Groupthink is a challenge for internal communications. In essence, by fostering a culture of open communication and critical evaluation, internal communications enable organisations to make well-considered, innovative, and effective decisions.

Internal 52

Internal International Groups Leadership 52

Stern + Associates

MARCH 5, 2024

How does the story serve both internal and external audiences? Whether for executive communications and visibility, social media, speaking engagements or internal communications, a “mini plan” for your various channels will help serve your story to your various audiences, accounting for their preferred method of communication.

How To 98

How To Corporate Storytelling Conference 98

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

NOVEMBER 13, 2023

In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored. And as always, these events make ideal venues for networking and relationship-building.

Trends 116

Trends Communications Conference Leadership 116

5W PR

MARCH 18, 2023

Internal communication Corporate brands should also focus on internal communication. Building a strong internal communication strategy can help create a cohesive and unified corporate culture. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

PR Conversations

MAY 3, 2016

A new term coined: responsible leadership. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. A new approach to leadership. Much of the business studies literature focuses on transactional or transformational leadership. risk analysis. care for employees; and.

Employee 40

Employee Leadership Communications Internal 40

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. But, in the Q&A portion of the panel, a member of the audience asked a particularly interesting and timely question: Should we leave our blog authors’ names up after they leave the company? .

Blogging 74

Blogging Employee Newspapers Corporate 74

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90