ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021. 8 Questions to Ask in Your PR Agency Search.

Blogging 96

Blogging Automotive YouTube Mobile 96

Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. Are we only a week in the week of 2021? So why my optimism around freelancing, new agency starts and scaling? Don’t get me wrong. Hold in there.

Agency 171

Agency Energy Travel Government 171

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Instilling trust is the 2021 challenge. Valerie Di Maria is principal at the10company , a strategic marketing and communications agency.

Trends 184

Trends Communications Skype Employee 184

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR. Nurturing Fruitful Relationships.

Publicity 88

Publicity Technology Industry Social Media 88

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM is a case study of building a successful agency and professional services organisation in the public relations market. The agency’s work is underpinned by data and research.

Financial 98

Financial Agency Publicity Case Study 98

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Salaries, agencies, and freelancers are among the biggest costs in a PR budget. Leverage technology. Empower your in-house team.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Salaries, agencies, and freelancers are among the biggest costs in a PR budget. Leverage technology. Empower your in-house team.

Software 78

Software Resources Tools Agency 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults in May 2021 to gauge U.S. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Where is the opportunity?

Agency 92

Agency How To Tourism Retail 92

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. within a PR agency setting or in-house. The ideal team member will have worked with various top B2B tech companies (e.g.,

Communications 156

Communications Enterprise Retail B2B 156

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace.

Technology 78

Technology Trends Employee Mobile 78

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 77

Automotive Mobile Technology Transportation 77

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. We took the master class in running business as an art form from Joanna, who retired in 2021 and remains our trusted advisor. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Cisco predicts that by 2021, 80% of online content will be videos. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 83

Retail Industry Brand Branding 83

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 146

Software Agency Pitching Analytics 146

Solo PR Pro

FEBRUARY 23, 2021

Key takeaways from the Edelman Trust Barometer 2021. The post What Do Communicators Need to Know About Trust in 2021? This includes CEOs, Boards, journalists, pundits, etc. There’s an overall feeling that societal leadership lies. Findings from the Edelman Trust Barometer appeared first on Solo PR Pro.

Biotechnology 80

Biotechnology Communications Leadership Employee 80

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

PRSay

FEBRUARY 14, 2024

A human touch Today’s communications technology would have been science fiction in King’s time, but the need for messages that resonate remains the same. “I When you’re trying to reach out to different communities, the best approach is to understand them, listen to them, understand what’s important to them [and learn] where their values are.

Communications 155

Communications Storytelling Government Community 155

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2.

Ethics 178

Ethics Publicity Enterprise Groups 178

Agility PR Solutions

APRIL 27, 2022

New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises.

Study 78

Study Strategy Enterprise Marketing 78

Prohibition

MARCH 18, 2021

The future is uncertain, but businesses must prepare versatile and flexible marketing strategies in order to keep up with the changes and challenges that the remainder of 2021 may bring. Where previous threats may have come in the form of new technology, or increased competition, the COVID-19 pandemic has brought greater challenges.

How To 62

How To Trends Strategy Consumer 62

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161