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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center.

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PR Lifestyle: Public Relations Career in 2021

5W PR

With the future of PR looking at creative ways to run engaging events, complete projects, and manage crises, PR pros will have to handle key processes differently. That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Technology and PR. Nurturing Fruitful Relationships.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

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