Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Blog: What is PR?

Survey 122

Survey Communications Ethics Measurement 122

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. In 2020, the company quietly went IPO raising $400 million. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? So, says Propel, which provides PR software.

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business also scored well among those who know it best: their employees. Don’t mash case studies, white papers, webinars, press releases and blog posts together. 57% are neutral about trust in NGOs.

Government 139

Government Survey Ethics Media 139

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. However optimistic your external communications, if these are not backed up by a firm commitment which can be measured regularly and fairly, external stakeholders will easily see through the mirage.

Guidelines 62

Guidelines Employee Social Media Reputation 62

5W PR

FEBRUARY 17, 2021

Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. 38% of brands said they were going to employ employee advocacy while only 20% of consumers wanted more. It’s probably worth expanding on those that are, but continue to measure and monitor them.

Consumer 97

Consumer Trends Viral Survey 97

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Articles, blog posts and content picks.

Media 108

Media SEO Analytics Analysis 108

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. One DIY Design blogger with 30,000 followers resulted in more traffic, visibility, and sales than being featured in the top design blog, Apartment Therapy. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. How do they measure what your workforce thinks of you as an organisation? And have you asked the right questions? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

5W PR

DECEMBER 18, 2018

That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic. There will be no shortage of wedge issues drawn along party lines in the lead–up to the 2020 election.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. If you cannot offer monetary prizes for employee polls, how about randomly selecting someone from those taking part to finish early on a Friday or start later on the Monday?

Reputation 90

Reputation Creativity Employee Resources 90

Mindful Marketing

MAY 8, 2021

The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures. So, Excedrin’s mindful gaming tips are preventative measures, aimed at avoiding a common problem for gamers. .” Aren’t these organizations jeopardizing their own bottom-lines?

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed. And then 2020 happened.

Corporate 139

Corporate Blogging Banking Measurement 139

PR in High Definition

JULY 24, 2019

Reputations are largely built by the experiences and interactions we hear from others — customers, partners, media, investors, employees, candidates… even through trusted ‘robots’ fuelled by the sentiment of others, like Google search, Alexa and Siri! Measure your share. You must research what people think about you, you must ask.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Wadds Inc.

MARCH 29, 2024

Add the daily required knowledge of knowing how to advise leaders, effectively measure, equipping people managers to be great communicators and creating a channel strategy, there is always something new to learn. The lack of prioritisation and measurement causes huge challenges for many internal communicators.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. 3) lack of employee experience (25%). Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 137

Employee Software Survey Tools 137

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Then set them on the path for promotion just as you would any White employee with great potential. The PRCA Census for 2020 showed 12% non White professionals in the industry. Thanks again to Barbara, Isabel, Andrew and Gay.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams.

Pitching 78

Pitching Instagram Survey Data 78

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” And it’s not just the startups anymore. Fake press releases on major wires. “In

Software 94

Software Banking Technology Data 94

Mindful Marketing

JUNE 4, 2022

Although the Twitter feedback above is enlightening, social media responses often prioritize ‘quick and pithy’ over ‘thoughtful and measured.’ On one hand, in June 2020, the company pledged $100 million over five years to address racial disparities in the U.S. ” Subscribe to Mindful Matters blog.

Film 65

Film Retail Comparison Nonprofit 65

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. 6) Picks from the PR tech vendor blogs . TrendKite is the New Cision Media Monitoring. Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63