Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Maintaining synergy through employee comms.

Guidelines 62

Guidelines Employee Social Media Reputation 62

The Hoffman Agency

AUGUST 19, 2020

It was such a success — in no small part due to the huge media and social awareness raised by the tone of its launch — that in 2020 employees shared a £7m windfall in bonuses after Greggs enjoyed a ‘phenomenal year,’ fuelled by the vegan sausage roll. Reaching your brand’s customers with comedy.

Consumer 36

Consumer Brand Branding Marketing 36

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post.

Tools 100

Tools Survey Pitching Analytics 100

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

MAY 8, 2017

Only 27% of agency leaders believe that it will “clearly and adequately” describe what we do by the year 2020, according to a sur vey of more than 1,000 senior public relations executives by the USC Annenberg Center for Public Relations and the Holmes Report. And there are some compelling reasons for PR professionals to say so.

Publicity 245

Publicity Public Affairs Agency Corporate 245

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. Content picks.

Software 159

Software Tools Print Technology 159

5W PR

DECEMBER 18, 2018

Part of the challenge is that customers have greater and greater direct contact with brands, particularly direct-to-consumer brands. That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. One DIY Design blogger with 30,000 followers resulted in more traffic, visibility, and sales than being featured in the top design blog, Apartment Therapy. 2020 was the year we embrace the Internet. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. The report is based on a global survey of its employees.

Software 85

Software Pitching Internal International 85

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. There are several that pitch generative AI to marketers for creating blog posts.

Software 78

Software Case Study Technology Tools 78

Mindful Marketing

MAY 8, 2021

The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return. Another way to view it is Excedrin is greatly increasing the top of its sales funnel, or its brand awareness, which will inevitably mean more consumers taking action.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PR 20/20

MARCH 6, 2020

This innovative vision attracted clients and employees alike, and the business grew. Because AI-marketing has the unprecedented potential to affect billions of consumers and comes with its own ethical conundrums, Roetzer set up the panel as a main-stage event in order to reach all attendees. Staying Human. A coincidence? Yes and no. “In

Ethics 52

Ethics Conference Technology Employee 52

The Hoffman Agency

FEBRUARY 17, 2020

Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas. Given the nature of the show, it’s no surprise that a good proportion of the companies and people that had planned to attend Mobile World Congress 2020 were coming from Asia, and China specifically.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Konnect Agency

APRIL 20, 2021

There are many types of crises that can occur, including but not limited to product recalls, employee misconduct, a food-borne illness outbreak, natural disaster, customer or employee injury, food tampering, strike, or other service disruptions. Defining The Threats. This must happen the very moment the crisis event is identified.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Going forward, we must start to take cancel culture seriously. You can read it here.

Trends 71

Trends Reputation Course Media Relations 71

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. This blog post explains how software can recognize images.

Technology 81

Technology Company Analytics Writing 81

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. In the early days, it was just blog posts and whitepapers. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well.

Brand 118

Brand Branding Marketing Facebook 118

PR in High Definition

APRIL 23, 2020

The Facebook and Cambridge Analytica scandal, monopolisation by Amazon, links between Huawei and the Chinese government – these are just a few examples of the many major news stories from the past half-decade that have affected business and consumer sentiment. But it could be a sign of things to come. The genie is out of the bottle now.

Government 77

Government Technology Conference Energy 77

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Statistics about content marketing. 5) The CMO role in the 4Ps may be changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 5, 2019

The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. However, by all indications, the deal is expected to close in Q1 2020. 10) Picks from the PR tech vendor blogs. This isn’t a blog post, but perhaps it should be.

Internal 64

Internal International Data Media 64

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. One of the most important public relations elements is communicating with media outlets as well as journalists.

Trends 88

Trends Data SEO Consumer 88

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Then set them on the path for promotion just as you would any White employee with great potential. The PRCA Census for 2020 showed 12% non White professionals in the industry. Thanks again to Barbara, Isabel, Andrew and Gay.

Google 119

Google Data Government Social Media 119