Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too?

Sports 113

Sports Advertising Advertising Survey 113

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Agility PR Solutions

JANUARY 7, 2020

New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered (..)

Trends 113

Trends Marketing Analysis Training 113

Contently - Strategy

OCTOBER 26, 2018

Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year. If you’ve hired an editorial staff for their creative skills, they’ll have to spend time developing more marketing fluency. It’s also a great onboarding technique for new writers and editors.

Strategy 109

Strategy Content Marketing Interviews Creativity 109

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. We hope that 2018 was a good year for you, both personally and professionally.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Communications Conversations

SEPTEMBER 19, 2019

TikTok was the third most downloaded app in Q1 of 2019. TikTok was the most downloadable app in the Apple App Store in Q1 2019–ahead of YouTube and Insta. However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet.

Brand 60

Brand Branding Pinterest Case Study 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

Onclusive

JANUARY 16, 2019

Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Stay focused on your positioning and branding.

Conference 225

Conference Storytelling Data Measurement 225

Prohibition

DECEMBER 11, 2019

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period.

Video 62

Video Social Media Film Brand 62

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. (Click or right-click open an image in a new page for a higher resolution version).

Study 78

Study Marketing Brand Branding 78

Sword and the Script

SEPTEMBER 17, 2020

The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. Indeed, every business has access to similar tools and data. Indeed, every business has access to similar tools and data. Marketers across B2B tech all a similar language.

B2B 154

B2B Marketing Survey Creativity 154

Prohibition

APRIL 9, 2021

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Inbound 2019, September 3-6, Boston. But note that tech solution providers must bring a brand client co-speaker along to be considered for the agenda.

Conference 173

Conference Leadership Sports Policies 173

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for. Customer experience is king.

Trends 182

Trends Privacy Technology Data 182

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. The team's responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

The CommsTech platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. The team's responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Software 78

Software Corporate Reputation Creativity 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

FEBRUARY 12, 2019

Social media experts were still saying things like a branded Facebook page might eliminate the need for a website or a blog (holy cow, was that wrong!). bring creative ideas and use data to execute? The post How Long Should a Blog Post be in 2019? It seems obvious now — but it didn’t then. Give our services a try.

Blogging 109

Blogging Survey B2B Analysis 109

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? When an organization needs a boost to innovate at the speed of light, whether their employees have developed lasting relationships or are a brand-new team, Dyer and Furr’s research suggests intellectual honesty may be the answer.

Interviews 95

Interviews Employee Strategy Leadership 95

Communications Conversations

SEPTEMBER 17, 2019

In 2019, you are much more likely to see a brand like White Claw embrace this video and sign up Wallace as a paid influencer to endorse the product. Essentially, giving him the full stiff arm. Strange reaction, right? Instead, they told him to p**s off. And, Anheuser-Busch was right there to snatch him up.

Creativity 60

Creativity Video Google Facebook 60

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments.

Company 97

Company Consumer Radio Employee 97

Karen Freberg

JUNE 24, 2018

Adobe is one of my favorite brands hands down. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! In many ways, I felt I was coming to my creativity home!

Creativity 40

Creativity Education Video Film 40

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Prohibition

JANUARY 24, 2020

In fact, you knew that in 2019, and 2018 and the year before that. In fact, we’ve been busy developing our content offering here at Prohibition so that we can create, engage and convert via innovative content that’s absolutely right for your brand. Then check out our latest showreel of creative content below. Interested?

Creativity 62

Creativity Video Consumer Brand 62

Prohibition

OCTOBER 28, 2019

You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

Film 48

Film Brand Branding Video 48

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain.

Trends 58

Trends Big Data Creativity Data 58

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103