ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Continued growth in the trend in the gig economy promises incredibly difficult times ahead for traditional recruiting and retention – and perhaps even to procurement processes. 1) Median PR salaries remain flat.

Survey 114

Survey Agency Report Corporate 114

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 93

Agency Trends Marketing Survey 93

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018.

Automotive 84

Automotive Report Meeting Radio 84

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? In 2018, I co-authored a project on the nation’s pedestrian safety crisis. I love stories on business trends. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Date: March 21, 2018. The 2019 conference will explore new challenges and opportunities facing the communication profession.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling.

Trends 45

Trends Google Crisis Management Data 45

NewsWhip

SEPTEMBER 5, 2019

It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. The second spike came the first week of August, when “ugly Halloween sweaters” and Disney’s “grown up Halloween party” started trending.

Web 116

Web Data Trends Brand 116

Bianchi Biz Blog

OCTOBER 11, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. Kristen Strakalaitis is the morning host of First Shift at Automotive News.

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

OCTOBER 19, 2020

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Get to the point.

Automotive 68

Automotive Report Meeting Insurance 68

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Ami Neiberger , CEO, Steppingstone LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Landis PR

MAY 30, 2023

According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. This trend is not limited to major media outlets. Local newsrooms are also experiencing reductions in staff.

Healthcare 52

Healthcare Media Pitching Local 52

NewsWhip

FEBRUARY 2, 2021

Using our new compare feature, we looked at the attention generated by Budweiser’s Super Bowl commercials between January and February for each of the last four years, encompassing 2018 through 2021. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Publicity 60

Publicity Media Advertising Advertising 60

NewsWhip

AUGUST 9, 2022

It also relies on its own analysts, mostly trained journalists, to use their news instincts to identify worrying trends. . Since its launch in 2018, NewsGuard has rated and reviewed more than 8,000 websites, assessing each one using points under nine criteria, which include: . Not repeatedly publishing false content.

Government 78

Government Journalism Advertising Advertising 78

Landis PR

DECEMBER 20, 2021

In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Analyze trends in real-time. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

NewsWhip

JANUARY 9, 2020

The long form approach and attraction of writers with serious resumes to one, newly created platform is a promising step in journalism, similar to what The Athletic achieved with their expansion last year. In 2018 that took the form of building a community around Reddit. . Washington Post – Most Innovative.

Reddit 88

Reddit Facebook Viral Data 88

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I moved into B2B publishing specifically in 2018. In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.”

Technology 93

Technology Meeting Media Analytics 93

Communications Conversations

OCTOBER 12, 2018

Another trend at play here: The shift in social media marketing from two-way discussions to one-way broadcasting. Finally, some of this shift also has to do with how social content is created in 2018. Fast forward to 2018 and spurring conversations in comment threads is about the last thing on most brands’ minds.

Corporate 74

Corporate Blogging Social Media Facebook 74

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. It’s not a game of numbers because the total number of players is finite. Once you get marked as spam, that’s it.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? My route to journalism was unconventional. You name it and we’ve covered it or will cover it eventually.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Stephen Waddington

JANUARY 12, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. An internet visionary vindicated: John Perry Barlow We said goodbye in 2018 to internet pioneer John Perry Barlow. The report compiles the views of 200 journalists and publishers.

Case Study 62

Case Study B2B Healthcare Energy 62

Sword and the Script

AUGUST 28, 2018

One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. Finally, the pivot from “contributor” to “influencer” is subtle, but it’s a nod to a growing trend of influencer marketing. This trend has been a long time in coming and its liable to grow.

Technology 66

Technology Advertising Advertising Community 66

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

NewsWhip

JULY 21, 2020

This mainstream percentage has trended a little lower (~10.5%–12.5%) In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. Between February 10–21, the Mainstream Quotient decreased from 10.2% the highest in the history of our data (starting in January 2016).

System 78

System Facebook Twitter Software 78

Communications Conversations

MARCH 6, 2018

Any projects coming up in 2018 that you’re particularly excited for at Cargill? What kinds of trends did you notice in your hiring process? I will say that the most surprising thing to me about this trend was that it was true across the globe in all four geographies where we posted jobs this year.

Social Media 102

Social Media Media Corporate Resources 102

Beyond PR

MAY 10, 2018

With all the technology that enables us to monitor media mentions and trending topics comes the need for brands (and journalists, as we’ll see in a moment) to adapt their way of proactively interacting with the world around them. Just as important as monitoring for trending topics and media mentions of your brand is monitoring for fake news.

Media 45

Media Trends Journalism Technology 45