Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Ami Neiberger , CEO, Steppingstone LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole.

Social Media 52

Social Media Brand Branding Customer Service 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Topically, this event covers a lot of ground. Professional development.

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Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

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Survey Measurement Public Affairs Storytelling 121

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 100

Survey Media Relations Corporate Communications 100

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ).

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. The New York Times wrote, “what’s scary is how Howard’s rage taps into an age of anger and confusion — the mid-1970s in the show, but also of 2018.

Journalism 52

Journalism Film Ethics Television 52

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. I’ve started a very specific gratitude journal. Think low-cost airlines in their infancy.

Writing 84

Writing Google Meeting Airlines 84

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. The fragmentation of media and journalism that we are witnessing will likely only continue.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. There is a new creativity in brand journalism but the feel is brand advertising. Say yes and show more. We must get this.

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Report Media Advertising Advertising 225