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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Artificial intelligence also has the potential to revolutionize journalism. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. Opportunities for independent journalism.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

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Major Challenges in Marketing

5W PR

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. Changes to Facebook’s sponsored content. Educating clients.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

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Social Media Rock Stars: Cargill’s Sue Serna

Communications Conversations

Any projects coming up in 2018 that you’re particularly excited for at Cargill? What kinds of trends did you notice in your hiring process? I will say that the most surprising thing to me about this trend was that it was true across the globe in all four geographies where we posted jobs this year.