Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Follow him on Twitter @nbell94102.

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Measurement Tools Journalism Content Marketing 75

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

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Survey Report Media B2B 102

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? In 2018, I co-authored a project on the nation’s pedestrian safety crisis. I love stories on business trends. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

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Report Meeting Automotive Media 84

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

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Media Pitching Trends Resources 104

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

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Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

OCTOBER 11, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. Kristen Strakalaitis is the morning host of First Shift at Automotive News.

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Automotive Meeting Media Journalism 63

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I moved into B2B publishing specifically in 2018. In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.”

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Technology Meeting Media Analytics 94

Sword and the Script

AUGUST 28, 2018

One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. Finally, the pivot from “contributor” to “influencer” is subtle, but it’s a nod to a growing trend of influencer marketing. This Startup Intends to Buy a Media Publication.

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Technology Advertising Advertising Community 67

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

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Groups Meeting Transportation Media 55

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

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Conference Content Marketing Marketing Education 210

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). Our topics include anything trucking related: regulations, maintenance, battery electric, recruiting and retention, literally anything and everything. Can you tell us what types of stories, trends or issues are on your radar now? We have two hound dogs, Waylon and Willie.

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Journalism Meeting Newspapers Automotive 79

Critical Mention

JANUARY 30, 2019

If you are looking for a media monitoring platform that offers all of these benefits, we’d love to discuss your options with you. . Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

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How To Media Analytics Television 60

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. For those plying the lost art of media relations (i.e., When PR Turned to the Dark Side ”). most of you?),

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Pitching Journalism Tools Agency 43

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

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Survey Media Relations Corporate Communications 99

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. When I am now contacted by media, it’s usually around current anti-bribery issues.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The second top challenge seems related – an “executive team that doesn’t understand comms.” Media relations only gets harder. That is, yes.

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Survey Measurement Public Affairs Storytelling 121

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. Full report: 2019 Global State of the Media Report by Cision (reg. So, what’s PR to do about it?

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Survey Journalism Study Pitching 93

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. “I see a few things.

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Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21.

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Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

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Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JANUARY 15, 2019

The trend to take more work in-house is quite true for creative and media buying. There several studies on it like this one from Forrester that the Wall Street Journal reported. Someone might be strictly media relations in-house or strictly partnerships and collaborations or influencer relations.”.

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Agency Leadership Corporate Training 79

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

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Marketing Publicity Survey Study 78

ZudePR

DECEMBER 30, 2016

I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. I’m different.

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Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. The results were eye opening.

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Media Data Google Report 268

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. 2018, August 6).

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Media eBook Viral Construction 52

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

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Pitching Survey System Technology 85

ImPRessions - Crenshaw Communications

MARCH 4, 2021

The thoughts and opinions of others can add “color,” or perspective, to any issue, particularly those that are complicated or part of an emerging trend. In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. They can persuade, encourage action, and effect change. .

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Policies Study Leadership Consumer 310