Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I did some freelancing and eventually started at AN!

Automotive 85

Automotive Report Meeting Radio 85

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

OCTOBER 11, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

OCTOBER 19, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. How long have you been in journalism and how did you get started? Get to the point.

Automotive 68

Automotive Report Meeting Insurance 68

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Trends in advanced safety systems and more efficient equipment technology. How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Beyond PR

MAY 10, 2018

With all the technology that enables us to monitor media mentions and trending topics comes the need for brands (and journalists, as we’ll see in a moment) to adapt their way of proactively interacting with the world around them. Technology + Mindset is the Solution. Times, They Are A’Changing. The response? Why, you ask?

Media 45

Media Trends Journalism Technology 45

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

How To 60

How To Media Analytics Television 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. This is a good fit if you’re looking to master content technology and strategy in 2020. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

JULY 21, 2020

This mainstream percentage has trended a little lower (~10.5%–12.5%) In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. Between February 10–21, the Mainstream Quotient decreased from 10.2% the highest in the history of our data (starting in January 2016).

System 78

System Facebook Twitter Software 78

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. If there’s a macro trend that stands out for me in this survey, it’s that content marketers are going to have to up their game significantly in 2018. Talk to Us !

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. Social alerts. Open offices.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse….

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. 1) How would you characterize the state of marketing infrastructure in 2018? At the end of the day, technology shouldn’t be driving decisions.

Marketing 62

Marketing Technology Data System 62

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. In the U.S., How content could become even more critical. ” Clay said.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Because many commercial email marketing tools are SaaS products which allow them to aggregate data – often analyzing millions of emails – and look at trends across their customer base. across 170 clients in Q4 2018 according to Epsilon; and.

Study 94

Study Marketing Data Analysis 94

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. I’ve started a very specific gratitude journal. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. The fragmentation of media and journalism that we are witnessing will likely only continue.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. 2018, August 6).

Media 52

Media eBook Viral Construction 52

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 85

Pitching Survey System Technology 85

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. Is that a break or a continuation of existing trends? 12: The media trends of 2021 so far this year. You can follow Tonia on Twitter at @tonia_ries.

Brand 78

Brand Branding Media Government 78

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Chris Lynch: How do you think the state of the media will unfold in 2018?

Report 225

Report Media Advertising Advertising 225