Bianchi Biz Blog

OCTOBER 19, 2020

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

Automotive 68

Automotive Report Meeting Insurance 68

Landis PR

MAY 30, 2023

According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. This trend is not limited to major media outlets. Local newsrooms are also experiencing reductions in staff.

Healthcare 52

Healthcare Media Pitching Local 52

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

OCTOBER 11, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. What advice do you have for PR people that want to pitch you?

Automotive 63

Automotive Meeting Media Journalism 63

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. The quality of the pitch itself has degraded over the last few years. When PR Turned to the Dark Side ”).

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Pitching Journalism Tools Agency 43

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. There’s a lot of competition and everything isn’t a pitch. If media relations is hard, so too is journalism and reporting. PR pitches reporters because they work for a publication with an audience. Here are a few representative comments: “Media are stretched very thin.

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Media Relations Media Survey Pitching 113

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started?

Technology 94

Technology Meeting Media Analytics 94

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.” via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? My route to journalism was unconventional. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. 2) Key PR considerations about influencer marketing.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

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Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Because many commercial email marketing tools are SaaS products which allow them to aggregate data – often analyzing millions of emails – and look at trends across their customer base. across 170 clients in Q4 2018 according to Epsilon; and.

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Study Marketing Data Analysis 94

Sword and the Script

APRIL 17, 2018

1) How would you characterize the state of marketing infrastructure in 2018? With more moving parts in campaigns, however, those infrastructures are accommodating for more data and new varieties of content (with video being a continuously growing trend). PR, marketing, sales and journalism. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. “I Let these trends influence your latest goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. billion pieces of content published globally during the calendar year of 2018. Today, it’s not that simple. Journalists take note.

Media 268

Media Data Google Report 268

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. 2018, August 6).

Media 52

Media eBook Viral Construction 52

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. Adding relevance and being a resource should be the goal, instead of always try to always pitch something. The stories are about the truck drivers.

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Report Media Advertising Advertising 225