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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

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How to Engage and Empower Your ZEOs

PRSay

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 163
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Three PR Issues Companies Will Face In 2018

The Stalwart Blog

This year certainly possessed its share of PR events, and 2018 will not disappoint either. Next year, these type of scandals will find their way into the business community. This presents a problem to organizations who will more than likely see the economy start to slow in 2018 and require them to reduce their workforce.

Company 114
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How to Engage and Empower Your ZEOs

PRSay

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 139
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2018 Predictions: Consumer PR Edition

Shift Communications

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

In February, the Pew Research Center found that “40% of Americans who get news from social media say inaccuracy is the thing they dislike most about it — an increase of 9 percentage points since 2018.”

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Corporate communications is a fire marshal and not a fire chief. A Final Question.

Survey 74