Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Check out our list of the best PR conferences to attend in 2017. Speaking Engagements. Let us know if we’ve missed any!) . Influencer Marketing & Blogger Relations .

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content.

Writing 147

Writing Storytelling Pitching Creativity 147

Ethical Voices

JUNE 12, 2023

If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. It lacks that creative thought. It was unfortunate because we didn’t get as much media attention around the Muslim ban as we could. That momentum was amazing.

Ethics 69

Ethics Storytelling Communications Training 69

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Another big idea for 2017 will be bold colors as companies are moving away from humdrum brands and color schemes.

Pinterest 40

Pinterest Mobile eBook Video 40

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “I carve out that time for creative writing because I look forward to it.”

Writing 121

Writing Creativity Local Pitching 121

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements Though in-person events have taken a backseat in recent days, we can expect them to return in force one day.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR is always evolving. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent?

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. 2 Rivera, K. Communication vs Communications. 2024, January 2). MastersinCommunications.com. Merriam-Webster.com.

Communications 52

Communications eBook System Corporate 52

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives). of the agency’s total time to the Institute’s launch and exploration.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These are the storytellers of 2017. And, they have the skills required for many social stories in 2017. Which is why I immediately paused when I saw this video from Walmart in my feed last week.

Social Media 68

Social Media Trends Radio Media 68

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. They are innately creative. This post is brought to you by AirPR , a proud sponsor of PRSA.

Measurement 136

Measurement Data Analytics Conference 136

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. 2017: One Prediction Each for PR, Content Marketing and Social Media. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Our estimated value of the total industry is $15.5 billion dollars. one year ago. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Our estimated value of the total industry is $15.5 billion dollars. one year ago. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Mora Communications

NOVEMBER 13, 2017

These are your key stories and effective PR is effective storytelling. Get creative. . . • Send product samples to key journalists and then follow up. Develop “champions”- high-profile individuals benefiting from your product or service. The above lists a few different approaches you can use.

Pitching 40

Pitching Conference Social Media Storytelling 40

Mora Communications

NOVEMBER 10, 2017

Effective PR is effective storytelling. Be creative. There are doubtless others in your profession that run similar businesses or practices, but there is no one quite like you. Only you have taken your life journey. No one has your angle or your story. So, find your stories. Look beyond the obvious. You are unique.

Storytelling 40

Storytelling Creativity Pitching Meeting 40

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

Video 62

Video Social Media Instagram Media 62

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. A 2017 analysis of 1.4 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. 92 percent focus on building new audiences. 89 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Lisa Gerber, Founder, Big Leap Creative. 9 Social Content Trends to Watch in 2017– Arik Hanson, Principal, ACH Communications. Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today. What’s next?

Conference 40

Conference Crisis Community Crisis Communications 40

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Watch Carla Harris’ appearance at the 2017 Pennsylvania Conference for Women. We can't afford culture.

Leadership 55

Leadership Employee Airlines Construction 55

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. – Karli.

Creativity 60

Creativity Writing Skype Travel 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. As I understand her words, the act of reading is something greater than simulation for your mind.

Content Marketing 95

Content Marketing Marketing Storytelling Course 95

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

NOVEMBER 23, 2021

Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad.

Instagram 120

Instagram Examples Brand Branding 120

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity. Philippa’s roles covers brand, storytelling, commercial partnerships, and media management.

Local 60

Local Agency Corporate Internal 60

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Industry Creativity 81

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. Develop ad copy and creative. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53