Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad.

Instagram 120

Instagram Examples Brand Branding 120

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. In 2017 it report a £5,784 disadvantage for women.

Publicity 164

Publicity Ethics Data Community 164

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

Video 62

Video Social Media Instagram Media 62

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. Develop ad copy and creative. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53