Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Images: Spencer E Holtaway ( Creative Commons ).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. Online video explosion to continue well beyond 2016. Online video marketing stats abound!

Video 40

Video YouTube Web Case Study 40

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

The Stalwart Blog

DECEMBER 18, 2015

As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. I wouldn’t necessarily have known that, for two reasons.

Agency 120

Agency Creativity Advertising Advertising 120

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. With more than 24 million views on YouTube, obviously the creative had the right effect. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out.

Healthcare 0

Healthcare Creativity Consumer Government 0

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling.

Media 120

Media Television Pharmaceuticals Radio 120

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Nearly 80% of social media is now consumed on mobile devices.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

MARCH 16, 2016

Use your creativity. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. That’s why we’ve always been proud to be judged by results, using creativity as a means to deliver genuine business value to every single client. So how can you become a trailblazer and rise to the top?

Wireless 120

Wireless Creativity Industry Agency 120

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. million keywords worldwide. Hero, Hub, Help.

SEO 119

SEO Automotive YouTube Video 119

Maxim Behar

MAY 12, 2021

The creative projects, with which M3 Communications Group, Inc. The creative projects, with which M3 Communications Group, Inc. First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. M3 Communications Group, Inc. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174

PRSay

AUGUST 27, 2019

It’s time-consuming work, but the payoff is well worth the effort.” ’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. ” • M.J. just make it happen.’

Energy 138

Energy Employee Creativity Consumer 138

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression.

Privacy 62

Privacy Social Media Viral Instagram 62

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign.

Brand 116

Brand Branding Fashion Marketing 116

Cision

FEBRUARY 23, 2016

I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report! I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. What drew you to the PR industry?

Analytics 120

Analytics Agency Newspapers Community 120

Cision

NOVEMBER 18, 2015

Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. Day 1: 1871’s Howard Tullman Presents Top Tech Trends for 2016. 1871 CEO Howard Tullman speaks about 12 top trends impacting technology and the way businesses interact with consumers.

Trends 120

Trends Sports Travel Social Media 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Being able to stay on top of how people consume information is critical to even making a small dent.”. According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day.

Tourism 150

Tourism Employee Web Travel 150

Cision

MARCH 1, 2016

Read the free State of the Media 2016 Report today! Where possible, attend adjacent industry events to see if you can get some creative ideas that your competitors haven’t yet thought of. A brand needs to start with a deep understanding of the industry, competitors and consumer trends. I have a very firm ‘no disrespect’ rule.

Technology 120

Technology Industry Storytelling Strategy 120

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104