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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. Mobile search surpassed desktop search eight years ago – in 2015. As this generation entered the workforce, their influence on buying decisions grew.

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

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Make #Leadership a Priority in 2016

Deirdre Breakenridge

Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. For me, leadership is not about what you say you’re going to do or your process to get there. … Read more.

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Overcoming the Leadership Gap (With Fewer Leaders)

Doctor Spin

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

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PR leaders say their performance has improved since 2019, finds new Plank Center report

Agility PR Solutions

For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […].

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Why Blab Should Be Your Channel of Choice for Thought-leadership

Marketwired

Blab is relatively new on the social media scene (it launched in 2015) and has already become a great way for people to chat, connect, and converse in real-time. This, in turn, helps to really expand and enhance your thought-leadership. Take a moment to look at Blab and see how your thought-leadership capabilities can soar.

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Leadership Means Looking Forward; Governance Means Making Sound Decisions

PRSay

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. This will not mean that amendments won’t come before delegates.