Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Want to see how to do this for your blog? Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6.

Twitter 74

Twitter Pitching Facebook Data 74

The Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc., Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF.

eBook 60

eBook Creativity Agency Exercises 60

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. Or: “Of course your firm can be my agency of record. PR Trends for 2015. Measurement. The battle for smart measurement to become the norm has been an uphill one. You know I’m not much of a forecaster.

Trends 40

Trends Measurement Analytics Education 40

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 The clock is ticking. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 The clock is ticking. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” ” Understanding and comprehension are an integral part of purchase consideration, to be sure. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Rock the Status Quo

DECEMBER 29, 2014

A great example of a vanity metric is measuring social media success only by engagement. As one component included in a larger strategy, this is fine, but on its own, it just isn’t specific enough – especially if your client is measuring success (and retention of you as their agency or employee) by something entirely different.

Measurement 173

Measurement Digital PR Strategy Agency 173

The Proactive Report

JUNE 30, 2015

of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. And if you have no measurable goals set at the start, how can you measure success? The last two steps are about engagement and measurement.

Tools 100

Tools Strategy Content Marketing Measurement 100

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. After a decade with Golin, I took over as managing director at the start of 2015. And more coffee.

Hotels 120

Hotels Agency Radio Measurement 120

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. Everything Is Measurable in PR. Many people question how to truly measure PR – or if its even measurable at all. In this post, we take a firm stance that PR is in fact measurable; however, not everything is worth measuring.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

The Proactive Report

JULY 27, 2015

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. Measurement. This is indeed the first step – without a strategy you are flying blind. Paid Media.

Marketing 100

Marketing Strategy Resources Employee 100

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2015: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. It’s long-time editor Richard Carufel , is still running the publication today.

SEO 135

SEO Content Marketing Marketing Software 135

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Shift Communications

MARCH 11, 2016

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The Snapchat Problem: Measurement. We can’t manage what we can’t measure. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Let’s dig into everything they announced. Audience Growth.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

AUGUST 11, 2016

Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. chrisbrogan.com. brandchannel. HubSpot Blog. DMN Online. Sprout Blog. Social Media Explorer. Duct Tape Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.”

Company 120

Company Newspapers Transportation Measurement 120

Stuart Bruce

SEPTEMBER 3, 2015

I haven’t had an opportunity to study them in depth or speak to everyone involved in the new Barcelona Principles 2.0 , but I do have some first thoughts: 1) Goal setting and measurement are fundamental to communication and public relations. Old: Importance of goal setting and measurement. This is a lot better.

Measurement 60

Measurement Training Course Agency 60

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Cision acquired PR Newswire in 2015 for $841 million.

Media 108

Media SEO Analytics Analysis 108

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Based on the conversations we’re having with existing clients and prospects, agencies will be required to embody all of these attributes and more. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. A good example of this in action is the #BTTF2015 hashtag that helped mark the Back to the Future Day on October 21, 2015. billion people in the world, only 2.3

Social Media 120

Social Media Marketing Media Study 120

ISEBOX

JANUARY 26, 2017

In 2016, the average ransom demand was $679 (up from $294 in 2015). In a typical scenario, a shyster hijacks your IT infrastructure and blocks access to applications and data until you cave in to their demands. Would you pay $679 to re-gain access to your company’s important information?

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 96

Automotive Study Report Transportation 96

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

PR 20/20

DECEMBER 6, 2018

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. Should they hire an agency and double down on number of blogs posts? The Marketing Growth Hackathon is a strategic planning model I first presented at INBOUND 2015. Consider this scenario. What do they do?

Marketing 55

Marketing Resources eBook Construction 55