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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. This type of creative, highly effective activity makes a splash. Is it humorous?

Brand 196
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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by.

Trends 151
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Stimulating creativity. “37%

Survey 81
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Understanding the public relations market in Africa

Wadds Inc.

Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. 11 million have headed for Europe, five million to the Middle East and three million to North America.

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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”