Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. Background on PRophet Kwittken is a former PR agency leader. The software offers you a choice in tone too.

Software 86

Software Media Relations Pitching Media 86

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Wanna Subscribe? Shall We Tweet?

Google 101

Google Nonprofit Engineering SEO 101

Sword and the Script

NOVEMBER 5, 2019

Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

Sword and the Script

NOVEMBER 11, 2017

One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Of course, it does, and there’s been a number of studies that show this over the years.

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. That changed in 2018.

Resources 78

Resources Creativity Publicity Local 78

prTini

FEBRUARY 2, 2017

Seven years ago , I wrote a blog post asking if Super Bowl ads would go social. In 2010, brands didn’t fully embrace social media. That sounds like the point of advertising, Your call: How many brands will go social this year? They mostly didn’t.). It was too risky. The reward could be worthwhile, if done right.

Brand 28

Brand Branding Insurance Insurance 28

Waxing UnLyrical

JUNE 1, 2016

Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. Guest Post by Emma Hawes.

Groups 40

Groups Meeting Employee Social Media 40

Doctor Spin

APRIL 17, 2023

Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. David should leverage the surprise element and not advertise his advantage beforehand. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

SEPTEMBER 22, 2015

A continually important topic, it has been updated from the original version, which ran on this blog in 2010. She is a past president of the Ad2 Division of the American Advertising Federation and the International Foodservice Editorial Council. The topic of interns versus assistants is the topic of discussion.

Internal 40

Internal International Telecommunications Tourism 40

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Wanna Subscribe?

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Paid media refers to any type of media that is paid for, such as advertising. Owned media refers to content that is owned by the organization, such as a company blog or website.

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

APRIL 11, 2011

If you read the news or popular blogs, you get a lot of numbers thrown at you. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Sounds way more impressive.

Social Media 85

Social Media How To Mobile Media 85

MaccaPR

JUNE 16, 2016

In this blog post, we give you a crash course on vertical social networks and dig into Doximity*, the largest social network connecting physicians with one another, while helping marketers bridge the social-digital divide between health care providers and business. Doximity: An Overview for Marketers. Jude Medical, have jumped on board.

Social Media 48

Social Media Healthcare Marketing Media 48

5W PR

OCTOBER 22, 2018

Duration: February 2010-end 2010. The post 5 Great Girl-power PR campaigns you may have forgotten appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 billion to over $4 billion. Barbie Gets Smart. Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. What did you ship in 2010? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read it here.] [.]

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are. Shall We Tweet?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Where to use keywords in corporate blog posts , by Lee Odden. Whats more, I just added new fruitful blog names in my Google Reader. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 49

Facebook Twitter Measurement Blogging 49

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Engagement Stats.

Instagram 158

Instagram Publicity How To Social Media 158

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. If they really wanted to drive traffic to their Bullseye View blog, wouldn’t they use Facebook advertising? However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. events, workshops, accreditation program, blog) help agencies take their performance to the next level. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Don’t take it just from me.

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? You inspired me to add some of my own thoughts in a blog posting as well! Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.”

Agency 40

Agency Report Training Leadership 40

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Liesa Opitz provides several use cases for the tool on the Talkwalker blog , including this one for the auto industry (see screenshot below). How did it work?

Software 103

Software Analysis Data Tools 103

Stephen Waddington

DECEMBER 12, 2019

I’ve written up examples of dubious practice on my blog along the way. Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. A private telephone call between Labour Health Minister Jon Ashworth and a friend was leaked to a political blog.

Publicity 93

Publicity Media Facebook Newspapers 93

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. The focus was more on quality of content.

How To 40

How To Engineering Content Marketing Advertising 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52