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Current (and future) of PR scholarship and research

Karen Freberg

This is probably going to be a post I would not have written before getting promoted to full professor. Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. Did I get your attention? This is what I found fascinating.

Study 111
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Behind the Headlines With Adam Friedman

Cision

Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. What drew you to the field of communication? My skill set includes strong writing and speaking, both essential for a communication professional.

Financial 120
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I teach it twice a year.

Education 107
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NIL from a former student-athlete and professor perspective

Karen Freberg

Karen Freberg of USC was seventh in the women’s shot put at 54-4 (16.56m) in the NCAA Track & Field Championships at Sacramento State’s Hornet Stadium in Sacramento, Calif. Here are some suggestions: Take classes at your university on personal branding, social media, and more. on Saturday, June 10, 2006.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." I want to bring listener perspectives to the show.

Radio 89
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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. PR-perspective mashup : internal experts. We fight it. But a big part of the problem is that the average person still does not know what it is we do.