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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Snap Lifestyle Categories.

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Above Promotions has also created website and social media content for big-ticket clients such as AOL, AT&T, Coldstone Creamery and Verizon Wireless. Some need help with marketing, others hope to be thought leaders in their industry and need help writing content. Giving back to her passions.

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Landis Team’s Thoughts on ChatGPT

Landis PR

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Landis: What are your impressions of ChatGPT’s impact on social media thus far? What does this mean for social media? Two things to note: Mainstream media is crying foul on the assault on truth.

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My Business Is 20 Years Old! 20 Lessons for Longevity

Solo PR Pro

When massive changes in the PR industry took place, brought about by the emergence of two-way communications via social media, my love of learning new things kicked in – and Solo PR Pro was born. Get It in Writing. Up to that time, I’d made a point of gaining as many diverse experiences in high tech PR as possible.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself. Wanna Subscribe?

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. I was just pissed off and decided to write about it. From there the tweets pretty much write themselves.