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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. What they found was that the hotness of topic, time in the public sphere, and desire for a new topic vary greatly and depend on the media type. Positive content is more viral.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection strategy. Sans Sauce.

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What Instagram’s New Timeline Means

Cision

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. The key to marketing and public relations is knowing where and when to reach an audience.

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Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Industry Groups Release Wikipedia ‘Manual’ for PR Pros. The Power of Social Storytelling. Public Relations' Meet the Man Who Unlocked the Secrets of Mobile Marketing. Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing? 5 Brands Using Data To Generate Blog Content.

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It starts with public interest and then carries over to media interest. Ben: So, one last question before we turn the forum public, I guess. The probability of something bad happening.

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Time Magazine Journalist Points to Wikipedia as Proof of Fact

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Time Magazine Journalist Points to Wikipedia as Proof of Fact appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Earned media is the lifeblood of media relations, a core component of public relations. Remember, stories are powerful.