PR Daily

MAY 31, 2019

That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.

Wikipedia 117

Wikipedia Retail Policies Agency 117

David PR Group

AUGUST 22, 2019

Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is both a search engine darling and a status symbol for individuals and companies. If you would like a personal Wikipedia page or one for your business, here are a few things to remember.

Wikipedia 45

Wikipedia Newspapers Reputation How To 45

Axia PR

MARCH 2, 2018

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia. Public Relations Featured PR Tips Online Public Relations

Wikipedia 48

Wikipedia Guidelines Company Google 48

PR Daily

JUNE 13, 2016

There, sitting at #3, is a bad news story about her business in a major publication. Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. A Wikipedia page can really boost one’s reputation.

Wikipedia 95

Wikipedia Reputation Google Writing 95

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. Allison + Partners , "Building a bridge between PR and Wikipedia".

Wikipedia 36

Wikipedia Agency Ethics Reddit 36

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures.

Wikipedia 73

Wikipedia Ethics Agency Survey 73

Doctor Spin

JANUARY 5, 2021

Stakeholders play a central role in public relations. How to define public relations. publics — groups with key communicative behaviors. Learn more about public relations. ” Source: Wikipedia. Typical stakeholders in PR.

Publicity 52

Publicity Wikipedia Government Groups 52

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. The post Public Relations appeared first on ReputationUs What does PR mean to your organization?

Publicity 60

Publicity Wikipedia Nonprofit Training 60

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.

Publicity 131

Publicity Ethics Wikipedia Government 131

Flack's Revenge

DECEMBER 7, 2020

Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. Campaign Analysis Public Relations Tech Tech PRIt can go by various names.

Wikipedia 170

Wikipedia How To Engineering System 170

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. I flippantly suggested to Grinberg that he should call it out to Wikipedia editors on the Talk Page but quickly learnt that it isn’t that simple.

Wikipedia 69

Wikipedia Ethics Case Study Google 69

Flack's Revenge

APRIL 20, 2017

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. With the Internet being driven to every corner of the globe — and one Wikipedia for all — at last we would have a universally agreed upon baseline for Truth. PR Public Relations Tech Web/Tech fake news journalism media post-truth public relations

Wikipedia 146

Wikipedia Ethics Web Education 146

Shift Communications

FEBRUARY 20, 2019

Wikipedia Top 25 Report. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Here is an example of Google Trends results for the query “Public Relations.”

Industry 114

Industry Trends Wikipedia Data-Driven PR 114

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. Friday5: Let’s Hack Public Relations. It is entitled “ Hacking Public Relations: How Understanding and Embracing Open-Source and Hacker Culture Is Critical to PR’s Future.”.

Wikipedia 33

Wikipedia System Community Ethics 33

PR Conversations

SEPTEMBER 8, 2011

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Well she authored a book called: Publicity is Broccoli (published in 1941) a title which has to be worth a bit of our attention – and that’s the point about Constance. Although strictly speaking, Constance Hope Associates was not in the business of public relations. Publicity is Broccoli was also a publicity tool for her business.

Wikipedia 40

Wikipedia Publicity Fashion Study 40

Glean.info Blog

DECEMBER 8, 2020

Image source: Wikipedia. While gaining FAA approval marks a significant milestone in the journey to recovery, Boeing must now convince airlines and the public that the planes safe. Davis Public Relations, told Forbes. The public will want to see these steps in action.”

Reputation 52

Reputation Airlines Wikipedia Public Affairs 52

Flack's Revenge

NOVEMBER 23, 2016

” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. In the News Public Relations Tech PRI thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. Hosts Greg Kot and Jim DeRagotis absolved popular bands that were low on critics’ lists.

Wikipedia 186

Wikipedia Reputation Crisis Management Customer Service 186

Melissa Agnes

JUNE 17, 2014

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia.

Wikipedia 173

Wikipedia Policies Report Engineering 173

The Resolution Blog

NOVEMBER 8, 2019

This means your website doesn’t get any of the link juice from the publication. If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail. In fact, we’ll likely see brands getting more visibility from the publications that cover them and a switch in the way media reports on brands. public-relations nofollow seoSEO is a complicated demon to get you head around.

Google 120

Google Wikipedia Web SEO 120

PR Daily

NOVEMBER 18, 2020

What does any of this have to do with public relations? For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.”

Wikipedia 124

Wikipedia Engineering Google Examples 124

PR Expanded

MAY 14, 2018

In there, even if you don’t follow traveling communities, you’ll notice that there are a lot of communities (publics) that share quotes of famous people along with pictures from different countries. Wikipedia is a good source of basic information. If you feel confident about your social media account, be free to open it to public because it might help you to get in touch with students from your country who are also abroad. where she majors in Public Relations.

Study 157

Study Internal International Wikipedia 157

PR Daily

MAY 14, 2019

Definitions courtesy of Wikipedia.) CAPTCHA — Completely Automated Public Turing test to tell Computers and Humans Apart. Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms.

Wikipedia 131

Wikipedia Brand Branding Insurance 131

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. PR Fish Bowl public relations fighting fake news information war social mediaWeb 2.0

Wikipedia 132

Wikipedia Government YouTube Privacy 132

David PR Group

FEBRUARY 22, 2019

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. Source: Wikipedia, which coincidentally can help you become one. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Wikipedia 50

Wikipedia Interviews How To Groups 50

PR Daily

MAY 11, 2019

For their findings, the researchers studied Twitter data from 2013 to 2016, book readership from Google Books going back 100 years, movie ticket sales going back 40 years, and citations of scientific publications from the last 25 years. In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. The shortened peak of public interest for one topic is directly followed by the next topic, because of the fierce competition for novelty,” they write.

Social Media 120

Social Media Wikipedia Reddit Study 120

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Public Relations #BellPottinger

Wikipedia 60

Wikipedia Government Ethics Interviews 60

PR Daily

APRIL 13, 2017

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper.

Google 93

Google Wikipedia Privacy Radio 93

Stephen Waddington

NOVEMBER 7, 2019

Rees-Mogg was commenting on the publication of the inquiry report into the Grenfell Tower fire. Image credit: Wikipedia. If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. 72 people died in the tower block fire in West London in June 2017.

Wikipedia 85

Wikipedia Interviews Report Media 85

Rock the Status Quo

OCTOBER 2, 2014

It isn’t necessary to get editorial calendars (ed cals) from every publication on your media lists, but it is important for your tier one media list. I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. Similar Posts You Might Like: For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids Can Public Relations Be Automated? Public Relations It’s officially fall!

Wikipedia 170

Wikipedia Pitching Fashion System 170

Stephen Waddington

OCTOBER 18, 2018

Seek out public sector websites such as GOV.UK Crowdsourced sources of forward planning data include Wikipedia. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes.

Tools 177

Tools Wikipedia Banking Web 177

Flack's Revenge

JUNE 13, 2019

Now I’m afraid I’m starting to sound like cranky old dude… “Sonny, when I was young…” Seriously, the kids think they invented things like content and influencer marketing – but these staples existed long before the online world (one of the early examples of the former was the Michelin Guide, which promoted travel and sold tires in 1900, as explained in the Wikipedia definition ).

Wikipedia 131

Wikipedia Travel Web Instagram 131

Polaris

JUNE 30, 2015

Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . If you need help with public relations, social media, or content creation in Canada, get in touch. Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest.

Wikipedia 130

Wikipedia Marketing Travel Government 130

5W PR

JUNE 18, 2018

These days, you can find them on Wikipedia. The post Why the WWE is a Multigenerational PR Success Story appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Branding Public Relations branding communications marketing PR pr strategy strategy tips trends

Wikipedia 86

Wikipedia Banking Sports System 86

NewsWhip

JULY 14, 2020

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . We recently had a conversation with a public affairs client.

Case Study 110

Case Study Data Public Affairs Study 110

Cision

NOVEMBER 6, 2017

Google’s response to public outrage at this fake news? And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news? Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. The concept of “fake news” is anything but novel.

Google 189

Google Facebook Wikipedia Newspapers 189

Mark My Words

JUNE 29, 2015

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Having become ensnared in the doping speculation surrounding his coach Alberto Salazar, Farah has learned the only fact worth knowing for the hounded luminaries of our public life: forget the facts – the story is king.

Wikipedia 83

Wikipedia Print Sports Crisis Management 83

PR Daily

AUGUST 29, 2019

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. Boston public safety officials mistook—for explosive devices—battery-powered LED placards depicting those characters. We immediately and publicly accepted responsibility for the stunt (it helps to have your own news network) and watched as the early press coverage was critical and negative.

Viral 128

Viral Automotive Wikipedia Enterprise 128

PR Daily

APRIL 29, 2019

Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in managing your online reputation and offline as well. Through the publication of a large amount of search-optimized content, you can try to overwhelm the negative result in search engine rankings. It is so named after a situation where Barbra Streisand’s Malibu home was photographed in a public database of coastal lands.

Reputation 131

Reputation Wikipedia SEO How To 131

PR Breakfast Club

AUGUST 24, 2015

2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. Rolling Stone: Dave Grohl: ‘Foo Fighters Is the Dumbest Band Name Ever’ Nathan "PRCog" Burgess communications dave grohl foo fighters PR public relations sm social mediaI’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face.

Wikipedia 49

Wikipedia Ethics Analytics Communications 49

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

Reputation 64

Reputation Wikipedia Engineering Customer Service 64