After touting Wikipedia image campaign, North Face quickly apologizes

PR Daily

That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.

So you want a Wikipedia page?

David PR Group

Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is both a search engine darling and a status symbol for individuals and companies. If you would like a personal Wikipedia page or one for your business, here are a few things to remember.


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How to get your company on Wikipedia

Axia PR

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia. Public Relations Featured PR Tips Online Public Relations

Don't use Wikipedia to repair your client’s online reputation

PR Daily

There, sitting at #3, is a bad news story about her business in a major publication. Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. A Wikipedia page can really boost one’s reputation.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. Allison + Partners , "Building a bridge between PR and Wikipedia".

The Marketing Power of Wikipedia: 8 Tips for PR Pros


As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures.

Stakeholders in public relations

Doctor Spin

Stakeholders play a central role in public relations. How to define public relations. publics — groups with key communicative behaviors. Learn more about public relations. ” Source: Wikipedia. Typical stakeholders in PR.

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. The post Public Relations appeared first on ReputationUs What does PR mean to your organization?

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.

Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. Campaign Analysis Public Relations Tech Tech PRIt can go by various names.

Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. I flippantly suggested to Grinberg that he should call it out to Wikipedia editors on the Talk Page but quickly learnt that it isn’t that simple.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. With the Internet being driven to every corner of the globe — and one Wikipedia for all — at last we would have a universally agreed upon baseline for Truth. PR Public Relations Tech Web/Tech fake news journalism media post-truth public relations

How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Here is an example of Google Trends results for the query “Public Relations.”

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. Friday5: Let’s Hack Public Relations. It is entitled “ Hacking Public Relations: How Understanding and Embracing Open-Source and Hacker Culture Is Critical to PR’s Future.”.

In praise of publicity – a woman's history

PR Conversations

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Well she authored a book called: Publicity is Broccoli (published in 1941) a title which has to be worth a bit of our attention – and that’s the point about Constance. Although strictly speaking, Constance Hope Associates was not in the business of public relations. Publicity is Broccoli was also a publicity tool for her business.

737 Max Flies Again – Will Boeing’s Reputation Follow? Blog

Image source: Wikipedia. While gaining FAA approval marks a significant milestone in the journey to recovery, Boeing must now convince airlines and the public that the planes safe. Davis Public Relations, told Forbes. The public will want to see these steps in action.”

PR Golden Turkey Awards

Flack's Revenge

Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. In the News Public Relations Tech PRI thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. Hosts Greg Kot and Jim DeRagotis absolved popular bands that were low on critics’ lists.

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia.

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

This means your website doesn’t get any of the link juice from the publication. If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail. In fact, we’ll likely see brands getting more visibility from the publications that cover them and a switch in the way media reports on brands. public-relations nofollow seoSEO is a complicated demon to get you head around.

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What PR pros can learn from tech-support reps

PR Daily

What does any of this have to do with public relations? For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.”

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

In there, even if you don’t follow traveling communities, you’ll notice that there are a lot of communities (publics) that share quotes of famous people along with pictures from different countries. Wikipedia is a good source of basic information. If you feel confident about your social media account, be free to open it to public because it might help you to get in touch with students from your country who are also abroad. where she majors in Public Relations.

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The surprising origins of brand names

PR Daily

Definitions courtesy of Wikipedia.) CAPTCHA — Completely Automated Public Turing test to tell Computers and Humans Apart. Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. PR Fish Bowl public relations fighting fake news information war social mediaWeb 2.0

What is a Thought Leader and Do You Want to be One?

David PR Group

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. Source: Wikipedia, which coincidentally can help you become one. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Our collective attention span is shrinking—and you can blame social media

PR Daily

For their findings, the researchers studied Twitter data from 2013 to 2016, book readership from Google Books going back 100 years, movie ticket sales going back 40 years, and citations of scientific publications from the last 25 years. In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. The shortened peak of public interest for one topic is directly followed by the next topic, because of the fierce competition for novelty,” they write.

For whom the bell tolls

Stephen Waddington

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Public Relations #BellPottinger

Burger King hacks Google Home devices to market its Whopper

PR Daily

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper.

Corrections: You get one shot in the modern media environment

Stephen Waddington

Rees-Mogg was commenting on the publication of the inquiry report into the Grenfell Tower fire. Image credit: Wikipedia. If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. 72 people died in the tower block fire in West London in June 2017.

Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

It isn’t necessary to get editorial calendars (ed cals) from every publication on your media lists, but it is important for your tier one media list. I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. Similar Posts You Might Like: For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids Can Public Relations Be Automated? Public Relations It’s officially fall!

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Seek out public sector websites such as GOV.UK Crowdsourced sources of forward planning data include Wikipedia. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes.

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The Internet Killed these 4 Words for Me

Flack's Revenge

Now I’m afraid I’m starting to sound like cranky old dude… “Sonny, when I was young…” Seriously, the kids think they invented things like content and influencer marketing – but these staples existed long before the online world (one of the early examples of the former was the Michelin Guide, which promoted travel and sold tires in 1900, as explained in the Wikipedia definition ).

Multi-National Marketers Take Note: What’s Different About Canadians


Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . If you need help with public relations, social media, or content creation in Canada, get in touch. Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest.

Why the WWE is a Multigenerational PR Success Story


These days, you can find them on Wikipedia. The post Why the WWE is a Multigenerational PR Success Story appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Branding Public Relations branding communications marketing PR pr strategy strategy tips trends

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens


Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . We recently had a conversation with a public affairs client.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources


Google’s response to public outrage at this fake news? And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news? Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. The concept of “fake news” is anything but novel.

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So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Having become ensnared in the doping speculation surrounding his coach Alberto Salazar, Farah has learned the only fact worth knowing for the hounded luminaries of our public life: forget the facts – the story is king.

How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. Boston public safety officials mistook—for explosive devices—battery-powered LED placards depicting those characters. We immediately and publicly accepted responsibility for the stunt (it helps to have your own news network) and watched as the early press coverage was critical and negative.

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How to protect your online reputation with PR tactics

PR Daily

Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in managing your online reputation and offline as well. Through the publication of a large amount of search-optimized content, you can try to overwhelm the negative result in search engine rankings. It is so named after a situation where Barbra Streisand’s Malibu home was photographed in a public database of coastal lands.

5 Communications Lessons From Dave Grohl & The Foo Fighters

PR Breakfast Club

2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. Rolling Stone: Dave Grohl: ‘Foo Fighters Is the Dumbest Band Name Ever’ Nathan "PRCog" Burgess communications dave grohl foo fighters PR public relations sm social mediaI’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.