Remove Customer Service Remove Publicity Remove Storytelling Remove Wikipedia
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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection strategy. Not necessarily.

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It comes down to every customer service interaction. It starts with public interest and then carries over to media interest. The probability of something bad happening.

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Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

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