procurement-secrets-pr-agency 
Bianchi Biz Blog
APRIL 24, 2023
In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?
Bianchi Biz Blog
MAY 18, 2023
In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. So, what other factors should a procurement buyer consider when evaluating PR firms?
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Bianchi Biz Blog
MARCH 2, 2023
So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s no secret that people do what’s measured and rewarded. If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results.
Bianchi Biz Blog
JUNE 5, 2023
Having worked in both journalism and PR, I have a very sensitive b.s. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people? What elements or characteristics do you look for in a story, and why? How long have you been in journalism and how did you get started? Lack of timely responsiveness.
Bianchi Biz Blog
MAY 8, 2023
What advice do you have for PR people that want to pitch you? Any pet peeves with PR people? I love living in the city and I am always out and about trying new restaurants, going to events (as I write this I am preparing to go to the Brooklyn Botanic Garden to see the cherry blossoms) and people-watching.
Bianchi Biz Blog
MAY 11, 2023
Author: Adriana Van Duyn Adriana is an account supervisor at Bianchi PR with more than 18 years of B2B PR experience representing clients across the automotive, mobility and industrial sectors. She has also assisted clients on numerous PACE Award entries.
MaccaPR
JANUARY 4, 2018
Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward?
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