Remove Print Remove Reputation Remove Television Remove YouTube
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

It can be leveraged for lead generation, brand reputation, and loyalty building. Product reviews on platforms like YouTube, social media platforms, or blogs. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” User-generated content/word-of-mouth recommendations.

Media 97
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Reputation management – more 24/7 than ever. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years.

YouTube 136
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239
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Zignal Labs Integrates Critical Mention For Expanded Broadcast Media Coverage

Critical Mention

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106
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Thinking Critically with Robyn Stevens

Critical Mention

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Being fashionably late in world of social media just doesn’t work. What is the #1 thing you try to express to new clients when you bring them on board?

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. Chris Lynch: Is print media dead? It is an amazing gift to invite them into our spaces.

Report 225