Stuart Bruce

JUNE 24, 2015

Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid). PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Buzzstream

NOVEMBER 7, 2017

As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. We pay attention to our subject lines.

Fashion 48

Fashion Pitching Tools Resources 48

Waxing UnLyrical

NOVEMBER 30, 2010

So one day I just started peppering my conversations with social media references. Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Your point about blogging making one a better writer is spot on since the more we write, the sharper our skills will become. You get even better.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

SEPTEMBER 2, 2010

If they’re resources you will find useful, bookmark them (I use Delicious or Evernote ) for future reference. Once that page has been pulled up, I "print" it as a.PDF, and upload it to WordPress when Im ready to post the recap - that way people can download the transcript easily. Rules of engagement This is an easy one.

Twitter 82

Twitter Resources Conference Facebook 82

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. It’s also really important for SEO. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. It’s also really important for SEO. As the saying goes, write what you know. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” To many, injecting a CTA into a piece of writing is to sully the art form. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111