Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Many of them offer COVID-19 vaccinations. Want is key here.

Leadership 145

Leadership Content Marketing Healthcare Google 145

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. You have two options, both of which work well depending on your objectives: Use a hashtag that’s already trending, like the official tag for an event or disease awareness day. Instead, incorporate hashtags the smart way…or ways.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. My advice is to stay on top of trends. I then became an editor of the school newspaper, and later, a reporter in college. Read (a lot).

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How do you approach PR for a health brand versus other brands?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Landis PR

MAY 28, 2024

The latest trend coming up in Denmark is “The four-day work week” where leading private companies have demonstrated how to reduce the traditional five-day work week and increase business results at the same time. Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. But let’s be real — it’s not sexy. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235