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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This guide will discuss some key healthcare public relations strategies.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Many of them offer COVID-19 vaccinations. Want is key here.

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Behind the Headlines With Lisa Martins

Cision

You’ve worked with some of the world’s largest pharmaceutical companies. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How do you approach PR for a health brand versus other brands?

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. But let’s be real — it’s not sexy. You’re doing it.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Write, Tell and Show Your Sustainability Story. Determine a format that will work with your organization’s brand…and get to work! Collect Data.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. But let’s be real — it’s not sexy. You’re doing it.

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Maxim Behar: "The future depends on people who do business"

Maxim Behar

We are modern people with such a person, although as far as I remember he has been in the public space in different forms, following the trends. We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. or on the QR code.