ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? The post Pinterest or Instagram for Pharmaceutical Marketing? That person isn’t heading to your website, but to the Instagram-generated link and your profile.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. In pharmaceutical PR, they call it “conditioning the market.” But too often, the disciplines and even their teams are distinct.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO. For example, I’ve found SEO to be a process, not an event. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ISEBOX

SEPTEMBER 22, 2016

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. Structure with Headings that include SEO Keywords. .

Engineering 70

Engineering SEO Writing Pharmaceuticals 70

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Does your company target a variety of audiences across different industries?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. 7) How has your nonprofit experience helped you professionally?

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 235

Infographics Case Study Content Marketing Video 235