article thumbnail

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer.

article thumbnail

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. It’s still extremely important for any B2B or consumer content marketing program. In pharmaceutical PR, they call it “conditioning the market.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – SEO.

article thumbnail

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Consumers are more willing to trust peer reviews or recommendations than a company.

article thumbnail

10 Types of Content That Drive Demand & Boost Engagement

Cision

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. more views.

article thumbnail

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. more views.