ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO. For example, I’ve found SEO to be a process, not an event. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. I’m part of an internal committee at ALM and one of the things we do is focus on mental health.

Media Relations 68

Media Relations Media Insurance Insurance 68