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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. My first part-time job in radio news involved Saturday and Sunday radio newscasts.

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Behind the Headlines with Catriona Pollard

Cision

Storytelling by recognized, influential people is where PR is heading. In my everyday life I meet so many amazing experts who are reluctant to stand in the spotlight. Especially starting a career in the media industry — consume all types of media, newspapers, radio, blogs, podcasts, etc.

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22 PR Rock Stars of the Future

Communications Conversations

When you meet Justin, you know there is something special about him. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Justin McClanahan, @MNrube. Nominated by Kristie Aylett, Tulane University.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. I’d also call or meet sources – trying to find stories. P.S. why are there so many meetings. Newsrooms are more lean than ever before. A lot of things.

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Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. And my desk was located in between the Watertop and refrigerator, where I used to meet my clients. He said, no, let's meet then.

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The Brainstorming Approach to Launching Your PR Campaign

Mora Communications

Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Remember, these are not sales pitches, these are compelling stories that meet the media’s needs. Remember effective PR is effective storytelling. Your stories are your gold.

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