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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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The 3 Biggest Media Mistakes Top Executives Make

Cision

This is a guest post by Brad Phillips , author of The Media Training Bible. Join his free webinar on Sept. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips?

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Don’t Compare Your Beginning to Someone Else’s End

PRSay

Once I was delivering a pitching webinar to 3,500 people, live. And then I said something that became the most-tweeted quote from the webinar. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 127
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How to Prepare for the Big Interview: Q&A With Brad Phillips

Cision

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.”

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How to Work Smarter — Not Harder — in 2020

PRSay

I’m doing a training session that will clearly walk you through the specific answers. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. That rings true to me, but where do I start?”.

How To 148