Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. And then I said something that became the most-tweeted quote from the webinar.

Pitching 127

Pitching Media Relations Examples Creativity 127

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But you have to let go of three false beliefs about working in public relations: 1. But this is a creativity business. I’m doing a training session that will clearly walk you through the specific answers. Get more media pitching knowledge from Michael Smart here.

How To 148

How To Training Creativity Storytelling 148

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. In other words, no one is suggesting they “dumb down” their content.

Interviews 120

Interviews How To Healthcare Media Training 120

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. media training and communications strategy). I’ve also used social media channels, such as Slideshare where I’ve posted a detailed report of the findings.

Creativity 40

Creativity Public Affairs Policies Survey 40

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Until next time!

Blogging 68

Blogging Education Resources Creativity 68