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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A 2018 study conducted by MIT found that by every standard measurement, fake news bests the truth: it reaches more people, dives deeper into social networks, and spreads six times faster than its truthful counterpart.

Trends 127
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. Bring it on! It’s a worthwhile investment.

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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? We are adamant.

Tourism 52
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#16: How the consumer driven news cycle changes PR measurement

NewsWhip

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Trends in digital news. And it’s no longer about that measurement piece at the end. Watch webinar. Read transcript.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

What are the latest tools and trends that I should be bringing my classes and curricula? I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150
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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. And pour me a mimosa while you’re reading it, will you? pts Settings.

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Top 11 PR Crises in 2020 So Far

Prohibition

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. Smoking hell: Diamond Mists lookalike shambles.

Crisis 71