Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? What are very specific goals and how can they be measured? What story opportunities exist for both traditional and social media? This document answers key questions such as: What is the background of the initiative? Why is it being done? Are there smaller goals?

Strategy 88

Strategy Analysis Small Business Measurement 88

wiredPRworks

FEBRUARY 12, 2018

Are you ready to create buzz for your speaking business by using innovative tools to attract attention, generate leads, drive sales, and connect with your community? A digital pioneer forging new frontiers, Barbara founded Social Media Club Chicago in 2008 and led a team to produce over 60 events.

Case Study 40

Case Study Conference Reputation Small Business 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. Why: you could let social media say “boo&# to you.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] This is a topic that is near and dear to my heart, though. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.]

Google 101

Google Nonprofit Engineering SEO 101