Remove Marketing Remove Privacy Remove Reputation Remove Storytelling
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Building a perfect pitch? The story is in the data

Onclusive

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

Pitching 370
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. Big tech’s reputation challenges. 5 tech PR trends.

Trends 157
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Absolutely.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Write the book on it.

Brand 196
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. By aligning with the national narrative, tech companies can significantly amplify traction and establish a strong connection with the Indonesian market.

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. Or perhaps the vendor has gone on to conquer new markets and launch different offerings – then, the original IP may be less relevant. Identiq: Anti-fraud privacy protection for e-commerce.