ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. This includes familiarity with social media management, content creation, and influencer marketing. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Tools Social Media Trends 170

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Over time, your brand may come to speak for you and, as they say, your reputation will precede you. Start by clarifying your long-term (or at least mid-term) career goals. Do your SWOT.

Strategy 87

Strategy Brand Branding Leadership 87

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. I have never met a seminar I didn’t want to cherry-pick—i.e., Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Presspage

AUGUST 22, 2017

With communication and marketing taking the lead in adapting online changes, PR has been pushed to embrace the latest trends and adapt to the changing world around us. Measurability of PR efforts is increasingly important. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79