marketing-strategies-for-manufacturing-ebook-download 
PR 20/20
FEBRUARY 6, 2023
M ost marketing teams have the same goal in mind: Generate interested and qualified leads to hand off to sales. And inbound lead generation, or attracting leads via a variety of marketing offers and smart, targeted nurturing. These assets can be created to target vertical markets, specific product / service lines, or personas.
PR 20/20
FEBRUARY 7, 2023
A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. The best way for a user to understand their problem is through research.
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PR 20/20
DECEMBER 14, 2022
And for a long time, marketing has been one of these impossible investments. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Generally, marketing activities target one of three stages of the buyer’s journey : Top-of-the-funnel (TOFU).
Polaris
NOVEMBER 25, 2014
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.
PR 20/20
FEBRUARY 28, 2019
We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Armed with that info, we can then enroll leads into future marketing programs that are most relevant to them. Yes, even you, manufacturing and finance marketing professionals.
PR 20/20
OCTOBER 10, 2017
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.
PR 20/20
OCTOBER 9, 2018
These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?
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