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How to Audit Your HubSpot Workflows

PR 20/20

We recently did a HubSpot audit for a client where we audited 80+ workflows and found some meaningful ways to improve overall email function. The 8-Step Framework for a Comprehensive HubSpot Audit. Create an audit worksheet. The first step is to create a framework for your audit in a spreadsheet format ( like this ).

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

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10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. You can download the full GamePlan here and reference it as you continue through the full series.

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Accelerate Your Growth with Exclusive Marketing Templates and Resources [Limited-Time Offer]

PR 20/20

Are you struggling to recruit and train a modern marketing team ? Drive digital marketing transformation in your organization? Adapt more quickly to an exploding marketing technology landscape ? Prove marketing ROI to the executive team? Marketing technology assessment template.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Welcome to agency life.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

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What is a Marketing Plan and How Can I Make it Effective?

PR 20/20

Y ou should know one thing about marketing—you get what you put into it. Well, suppose your marketing plan only consists of reposting celebrity memes or celebrating "national donut day" with a donut GIF*. In that case, we hate to say it, but your sales goals will likely not be met on that "marketing plan" alone.