5 Tips For Launching A PR Program In APAC
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.
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