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Impact of COVID-19 on NHS comms

Stephen Waddington

Patient care and privacy needed to be balanced with public health. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. It’s the start of a lovely relationship and an important piece of storytelling.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

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These were the top technology publishers in 2020

NewsWhip

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . million engagements. .

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management.

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These were the top technology publishers in 2020

NewsWhip

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . million engagements. .

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

It's a move that was intended to build relationships with local media but has led to a shortfall in skills. 8 Patient data discourse Data privacy is a tricky subject. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19