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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 99
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. Any pet peeves with PR people?

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2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60
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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront.

Media 111
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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings. Craft a seasonal survey.

Pitching 136
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Behind the Headlines With Jody Fisher

Cision

If you find the compelling human story in what you’re pitching, you’ll be successful. But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.