Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 83

Trade Shows B2B Conference Marketing 83

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.

Conference 284

Conference How To Trade Shows Leadership 284

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 18, 2015

Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Don’t forget webinars, podcasts & other ONLINE speaking opportunities in your #PR plan! Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. The pandemic boosted webinars, lives, online training, lectures, and the like. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Contently - Strategy

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important.

Brand 71

Brand Branding Marketing Facebook 71