Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity
Sword and the Script
MAY 22, 2018
Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Webinars became a big thing.
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